Allen and Lani Voivod

"Why Spend Money on a Marketing Plan When I Can Spend It on the Marketing Itself?"

If you're a small business owner, you know that cash flow is the number one killer of small and microbusinesses. We owners are time-crunched, and the tasks we choose to do at the beginning of a day rarely match up with the list of things we actually did a... Read >

3 “Cheer-full” Ways to Create Added Value for Your Business

Ever seen or heard a cheerleading squad do a routine where they spell out the name of their school, and then perform a cheer around it? Well, here at Epiphanies, Inc., my husband/biz partner likes to lovingly tease me by busting out in a cheer every ti... Read >

Considering an Email Campaign? Do It Right With These 7 Tips for Email Campaign Success

So, you wanna use email as a marketing tool. Great! As part of your overall marketing mix, email can be great for: * Maintaining regular contact with your audience * Automating that contact for maximum effectiveness and use of your time * Creatin... Read >

July Is the New January: 4 Simple Steps to Your End-of-Year Success

July is the new January for lifestyle entrepreneurs. Think about it. Cubicle-minded professionals start making plans, resolutions, and target objectives just moments after they've put away their December decorations. By March, goal gusto diminish... Read >

5 Marriage-Saving Tips for Spousal-preneurs

Considering going into business with your spouse? Or have you taken the plunge already? Allow me to introduce myself. My name is Lani Voivod. I co-own a brainstorming, marketing strategy, and content development business ? Epiphanies, Inc. ? with my... Read >

Blogging for Your Bottom Line

Is the idea of blogging for your business still not sitting right with you? Are you a Small Biz VIP with "better things to do" with your time, energy, and attention? Want the bottom line on how blogging can add the bucks to your bottom line? You're no... Read >

How to Create an Emotion Connection With Your Ideal Audience While Keeping Your Dignity Intact

As an entrepreneur you're probably leveraging your skills as a focused, strategic goal setter who knows how to make money grow on trees. Which makes you totally unlike us. In true "leap and the net will appear" fashion, we jumped into business back ... Read >

Behold! The Top 7 Benefits of Article Marketing

Know a few things about your niche? Looking for a cost-effective way to get your name, business, products, and services out to fresh prospects and a wider (yet more targeted) audience? Consider the humble article. Articles are everywhere, yet annoy ... Read >

2007 Is "The Year of the Mashup"

You listen to music, right? So you've probably heard a medley before. Or you've heard songs that use "samples" of other songs to create new and interesting music. Or maybe you've even heard Mel Torme sing "Mack the Knife" to the tune of "New York, New ... Read >

Revealed: The Great and Mysterious 9-Step Process Behind Crafting a Killer Tagline

You know what's funny? Charging a few hundred bucks for two or three words. I used to get squeamish whenever a client asked, "How much for a tagline?" If the client doesn't know the value of a strong, brand-focused tagline, any amount of money sounds r... Read >

Exclusive! Brangelina's 7-Step Model for Spouses in Business Together

You know the force is with you when you sit down to veg out in front of the TV and you stumble upon the action-packed eye candy that is "Mr. and Mrs. Smith." That's what happened to me the other day - tuckered out and brain dead after a long work week,... Read >

The 3 Crucial Things Every Page of Your Website MUST Do to Be Your Perfect Employee

Imagine the perfect employee. One who delivers your message precisely the way you want, every single time. Middle of the day or middle of the night, this standout performer never complains, never calls in sick. This perfect employee is your website. Bu... Read >

Three Easier-Than-We-Make-'Em Steps to Success in Life and Business

Copyright 2006 Lani and Allen Voivod Advice. Aren't you just sick of it already? Everyone wants you to succeed in achieving the life and business of your dreams, and they all claim to have the key to getting there. Only problem is, everyone's ... Read >

Meet the "A-Ha" (and Electrify Your Business!)

Copyright 2006 Lani and Allen Voivod Thanks to folks like Edison, Jung, Einstein, and Winfrey, we've all heard of the "Aha! Moment." It's that beautiful flash of insight – an epiphany! – that comes to us when we're busy doing something else. Or perhaps... Read >